Welcome to My Blog — And Allow Me to Reintroduce Myself

Photo: Kei Moreno

Blogging may be new to me, but I’m by no means new to the beauty world — so allow me to reintroduce myself.

Hi, I’m Lashelle Ullie, a Beverly Hills-based aesthetician specializing in men’s brow grooming and skincare. Before I opened my own atelier at Salon 90210 in February, I worked at the renowned Damone Roberts Salon, where a few of my clients included Johnny Galecki, Toni Braxton, Kelly Rowland, and more.

Though my first love was fashion, the beauty industry is where I found my calling. I was born and raised in New Jersey, where I started my career in department stores. My story, in a nutshell: After beginning as a stock boy at Estée Lauder, I worked my way up to the cosmetics counter, became a makeup artist, found my way to Los Angeles, and rediscovered my passion for promoting self-love through self-care.

Throughout it all, I’ve faced my own hardships, including overcoming substance abuse and finding sobriety.

I’ll be using this space to share my expertise and the importance of self-care, from brow grooming tips and the best men’s skincare products to my self-love journey and what I’ve learned during two decades working in the beauty industry.

So stay tuned for my expert tips, product reviews, musings on manhood, profiles on insiders who are redefining masculinity, and much, much, more. This is just the beginning, and I’m excited you to join the self-care revolution with me.

In the meantime, feel free to follow me on Instagram at @lashelle_men and @lashelle_women.